GoodReads
GoodReads is a popular website for readers to find and share books they love. I use their app religiously, and thought it would be a fun challenge to redesign their branding to be a bit more playful. I was inspired by the colorful illustrations and lovingly-creased pages of old children’s books.
Animated social posts to highlight different uses of the GoodReads platform.
Wheatpaste posters designed to promote GoodReads in LA and NYC, drawing inspiration from three classic fairy tales: Goldilocks and the Three Bears, Hansel and Gretel, and Cinderella.
All images come from The Library of Congress' image archive and are in the public domain.